Corporate Responsibility

Our brand promise—Upgrade Your World—captures this ethos, reflecting our drive to create lasting socioeconomic value through innovation, strategic partnerships, and inclusive technologies. This year was defined by progress and collaboration. We were honoured to be ranked in the Forbes Sustainable 100 – Middle East, achieved 100% compliance with our Code of Ethics, and received the Silver Stevie Award for Employer of the Year in Qatar.

We also deepened partnerships with global technology leaders like Google, Microsoft, and Huawei, and worked alongside the United Nations Development Programme to accelerate digital transformation in the Gulf. From launching Algeria’s first fully in-house digital innovation tool to creating the Maldives’ first Digital Island, our commitment to innovation and local empowerment remained front and centre.

Throughout 2024, Ooredoo advanced its sustainability journey, guided by our digital transformation agenda and deeprooted commitment to responsible growth. As a regional leader in digital infrastructure, we are proud to connect communities while safeguarding natural resources and empowering people.

Our culture of collaboration, innovation, and adaptability enables us to respond to emerging challenges and opportunities. We continue to expand digital access, nurture innovation ecosystems, and invest in inclusive technologies – always focused on delivering sustainable growth.

Strong corporate governance remains the foundation of our operations. We upheld the highest standards of transparency and ethics, maintaining our investment-grade ratings from S&P, Moody’s, and Fitch—a testament to our financial strength and strategic discipline. I am deeply grateful to our Board of Directors, leadership team, and every Ooredoo employee for their dedication and drive. As we look ahead, we remain focused on purposeful innovation, operational excellence, and creating long-term value for all our stakeholders.

2024 has been a defining year in Ooredoo’s ESG journey and a deeply meaningful one for me personally as I step into the role of Chief Human Resources and Sustainability Officer. It celebrates major milestones in sustainability and marks the beginning of a new chapter—one rooted in responsibility, purpose, and ambition.

At Ooredoo, sustainability is not a side initiative—it is embedded into everything we do. Our strategy is built for long-term impact, balancing strong business performance with our duty to people, the planet, and future generations. This year, we achieved several foundational milestones:

• Launched our first standalone ESG report aligned with GRI Standards
• Joined the United Nations Global Compact
• Received Board approval to establish an ESG Committee under the new Remuneration, Nomination, and Sustainability Committee
• Completed our first external ESG assurance and audit in preparation for our next set of targets in 2025

Each of these steps strengthens our governance, enhances transparency, and ensures our alignment with leading global standards. Our people remain at the heart of our sustainability journey. In 2024, we expanded our focus on nationalisation, gender equity, and talent development—reflected in a workforce where 22% are aged between 18 and 30, 21% of senior management positions are held by women, and 23% of middle management roles are occupied by women.

These milestones demonstrate our commitment to cultivating an inclusive, empowered, and purpose-driven culture. Looking ahead, we are finalising an enhanced ESG strategy, to be announced in 2025, designed to embed sustainabilitty even deeper across our business and accelerate our progress toward measurable, lasting impact. Together with our partners, we are charting a path toward a more sustainable, equitable, and resilient future. I am excited to build on our momentum and help shape the world we want to leave behind—for this generation and the next.